Nov 6, 2026 · 4 min read
How Long Before a Partner Delivers Value?
You may not see revenue in three months, but you should know before the ending of the LOTR.
Read on Substack →JR Consulting
I connect startups and SMBs with their right-fit partners to build and scale partner programs that accelerate growth and build revenue.
Partner programs are a vital microcosm of the business, sitting at the intersection of product, marketing, sales, legal, and pipeline. I specialize in finding right-fit partners for startups and SMBs and in helping them build partner programs that drive revenue through scaling, enablement programs, and the ecosystems that make partnerships compound. For example, at Scaled Agile, I operated a 450+ partner ecosystem that contributed ~40% of company revenue and a referral program from zero to $2M in 18 months.
Let's talk partnerships →What I Do
Scaling with Intention
I prospect for the right partners, not just more partners.
Creating Immersive Enablement Programs
I create coordinated enablement systems that drive and sustain uplift year-round.
Designing Healthy Partner Ecosystems
I design and redesign partner ecosystems that foster growth and drive revenue.
$2M+
Revenue via referral program
−40 → +33
NPS in 12 months
40%
Of company revenue via partners
450+
Global partners across GSIs, platform/software, and boutique consultancies
Case Studies
Early, Honest Signal on a New Partner Program
Problem
A new AI business unit needed partner-led scale fast: new portal, agreements, and discounting built from scratch, with no room for slow feedback loops.
Action
Started with the business model: backed revenue targets into partner counts, scored prospects against ICP, traction, and AI maturity, and used AI to prioritize submissions and spot ecosystem gaps.
Result
Fully functioning AI Native Partner Program in two months, with 20 signed partners and $100k in partner revenue. Tracking caught the revenue gap early, informing the call to fold it into the main program.
Scaling Does Not Mean Adding More
Problem
A global training company's 450+ partner ecosystem had an extremely long tail. Poor-fit partners delivered bad customer experiences, pressured pricing, damaged the brand, and drove NPS down to −40.
Action
Partnering with the CRO and PE firm, analyzed the entire ecosystem across geography, growth velocity, YoY investment, deal and customer profile, to inform new tiering and a focused investment strategy. Smaller-but-high-value partners rose to the top.
Result
NPS reversed from −40 to +33, with all top 30 strategic partners retained. Partner fee revenue and churn stabilized, and newly prioritized partners re-engaged with Partner Account Managers.
Enablement Program Design
Action
Rebuilt partner engagement through a coordinated enablement system: newsletter, portal refresh, and Dojo immersive training.
Result
20% uplift in partner engagement in 3 months, sustained year-round.
How I Use AI in Partner Strategy
Strong partner programs start with rigorous partner selection. I use AI to analyze our existing partner network surfacing gaps by region, industry, and technical domain then identify and stack-rank prospects against our ICP criteria. The result: a defensible, data-grounded target list instead of relationship-driven guesswork.
Let's build a partner program that compounds.
I offer two ways to work together:
- Advisory and fractional engagements for startups building their partner motion.
- Full-time Head of Partnerships role at a B2B SaaS company.
If you're building, scaling, or correcting a partner motion, let's chat.
What Others Say
"Having worked closely with Jennifer for several years, I can honestly say that Jen is one of the most dedicated, focused, and professional people I have ever had the pleasure of working with. Her commitment to always doing the right thing, combined with her genuine desire to make a positive impact on customers and partners, is second to none. Jen brings integrity, professionalism, and dedication to everything she does, and she is someone you can always rely on. Anyone fortunate enough to work with Jen in the future will be very lucky indeed. I wouldn't hesitate to recommend her."
- Phil Knight, VP, AI-Native Sales
"I was particularly impressed with Jennifer's ability to analyze and evaluate different approaches and recommend the best course of action. Her expertise and leadership helped set the tone for what would later become an extremely successful rollout."
- Creed Smith, Director of Data Analytics, MasterControl
"She is extremely collaborative, innovative, and detailed. Jennifer identified a new marketing capability, selected a vendor based on an objective test, and on-boarded them. I would work with Jennifer again in a heartbeat."
- Leslie Lau, Director of Web Optimization & PLG, Cisco
Latest Writing
Notes on ecosystem strategy, partner enablement, and the systems that make partnerships compound.
Oct 15, 2026 · 3 min read
What Do Weights and Scores Have to Do with Partners?
In the weight room and in your partner ecosystem, the goal stays fixed and the weights flex.
Read on Substack →Oct 6, 2026 · 3 min read
Co-opetition Amongst Partners Only Works When There is Trust
A book, a booth, and rules of engagement.
Read on Substack →